Tag Archives: vaccine

Experts Turn to Marketing to Fight Vaccine Hesitancy

By Jay Bemis | Advertising Systems Inc. Some of the busiest marketers today are those battling COVID-19 vaccine hesitancy, which is become a growing concern among government officials, the medical profession and marketing agencies alike. The New York Times succinctly summarized the challenge that those anti-hesitancy allies face with this headline from today: “Half of […]

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2021 to Mark Our ‘Moonshot’ Against COVID-19

By Jay Bemis | Advertising Systems Inc.Arguably the most important marketing campaign of 2021 is unfolding just as the new year arrives: Convincing Americans and the rest of the world that they should get immunized as soon as possible against COVID-19, now that a vaccine is being distributed in Great Britain and as early as […]

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