Tag Archives: Social Search Marketing

Leveraging Best Practices for Social Media

Achieving social media marketing goals, whatever your level of participation Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx found when looking at 62 study participants from a variety of industries that 100% had […]

Digital Marketing

Understanding How New Moms Share

Word-of-mouth, often shared online, is most trusted source Modern moms are older, more confident and more connected than ever before, according to the WhatToExpect.com report “Delivering a Mom: How today’s New Moms Learn, Decide & Buy.” The technologies moms find most useful for parenting information are those that put them in touch with other moms. […]

Digital Marketing, Email Marketing

How Social Search Will Transform the SEO Industry

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of […]

News

The 3 Pillars that shape a Social Business

Organizations cannot have effective, external conversations with consumers, unless they can have effective internal conversations first. And when I refer to internal conversations, I mean much more than a few monthly conference calls and a collaboration forum. Based on my observations and experience working at HP, Yahoo and Intel; organizations that are thriving to be a […]

News