By Jay Bemis | Advertising Systems Inc. Whether you’re a traditionalist who’s hitting up the brick-and-mortar chains for Black Friday, a loyalist heading to locally owned shops for Small Business Saturday, or pajama-clad and pounding on a laptop for Cyber Monday, you’re about to converge toward one common goal: Spending a trillion-plus dollars during the […]
By Jay Bemis | Advertising Systems Inc. Working harder to fight big-box and department-store competition is the norm for many small businesses during the holiday shopping season, but the challenge has been even tougher this year, thanks to a shortened holiday shopping season that’s five fewer days than it was a year ago. With but […]
By Jay Bemis | Advertising Systems Inc. November’s arrival means it’s time for businesses, marketers and shoppers alike to sharpen their focus on the 2024 holiday shopping season. Marketers who’ve already done a deeper dive know this about this year’s holiday shopping period: There are five fewer days to shop this year compared to an […]
By Jay Bemis | Advertising Systems Inc. With the 12th annual Small Business Saturday looming Nov. 27, its co-sponsors — the U. S. Small Business Administration and American Express — are hoping to build on 2020’s successful campaign, which produced an estimated $19.8 billion in spending, despite the challenges of a pandemic. Last year’s economic […]