Tag Archives: programmatic ad buys

Sports Streaming Enters Yet Another Realm

By Jay Bemis | Advertising Systems Inc. Sports fans may still be scratching their heads over this announcement last week: ESPN, Fox and Warner Brothers Discovery will launch a joint, sports-heavy streaming service later this year that will include each company’s content from sports that also appear on linear or traditional TV. For fans who […]

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Political Ads, Alas, Nearing End of ’22 Frenzy

By Jay Bemis | Advertising Systems Inc. With the 2022 midterm elections a mere two weeks away, candidates and lobbyists are emptying their war chests on a number of forms of political advertising and are expected to spend $9.7 billion overall. Broadcast TV will be the chief beneficiary of those campaign dollars, garnering $4.98 billion […]

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