Tag Archives: mobile search

April 18, 2013

Mobile Search Marketing Campaigns More Effective Than Desktop [REPORT]

by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]

Mobile Marketing, News, Search Engine Marketing, Small Business, Technology
April 27, 2012

“Contextual Advertising”: What it is, and why it matters to small businesses

by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]

Mobile Marketing, News, Search Engine Marketing, Social Media Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575