Tag Archives: m-commerce

Marketers Drawn by Mobile’s Growth, Opportunity

By Jay Bemis | Advertising Systems Inc. With the use of mobile devices booming more than ever, two in three advertisers plan to increase their “m-commerce” budgets this year — “indicating more confidence in both market conditions and in mobile as a channel,” says a report released last week by the Mobile Marketing Association. The […]

Blog, Mobile Marketing

Crocs CMO to eMarketer: More Shoppers Using Mobile, Tablets

Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]

Mobile Marketing, News, Small Business, Technology