Tag Archives: Google AdWords

“Contextual Advertising”: What it is, and why it matters to small businesses

by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]

Mobile Marketing, News, Search Engine Marketing, Social Media Marketing