Customer acquisition is the top challenge according to small-business owners Small businesses still face hurdles when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of […]
by SmallBizTrends Lead generation is one of the most important components of any company’s marketing plan. Conducting research to find more customers and target new audiences not only keeps the business afloat, but can also push it to new heights — when done properly, of course. But every time you convert a new client, the […]
National Small Business Week is May 20 – May 26. Office Depot conducted a survey among entrepreneurs and small businesses to find out how they measured success. According to a press release, success was defined by “being profitable (73 percent); having a work-life balance (58 percent); and working on something in which they believe (56 […]