Tag Archives: DVDs

May 22, 2013

Domino’s Pizza Debuts Pie-Scented DVDs

by Jaimie Siegle | Advertising Systems, Inc. Say what you want about Domino’s Pizza, but we think its latest international marketing campaign is nothing short of clever: Partnering with movie rental stores in the cities of Rio de Janeiro and Sao Paulo, Domino’s Brazil had DVD labels printed with thermal ink and a heat-activated scent. […]

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