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Tag Archives: Disney

March 28, 2024

Women Net More March-Madness Love

By Jay Bemis | Advertising Systems Inc. Women’s college basketball is giving men a better run for the money not only in popularity on the basketball court, but also in generating revenues for the National Collegiate Athletic Association. Disney announced last week that it had sold out of ad inventory for the Final Four and […]

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February 16, 2024

Sports Streaming Enters Yet Another Realm

By Jay Bemis | Advertising Systems Inc. Sports fans may still be scratching their heads over this announcement last week: ESPN, Fox and Warner Brothers Discovery will launch a joint, sports-heavy streaming service later this year that will include each company’s content from sports that also appear on linear or traditional TV. For fans who […]

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February 23, 2023

Expect Programmatic Ad Buys to Keep Growing

By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]

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