By Jay Bemis | Advertising Systems Inc. As if they’re two political parties at an impasse, with each side blaming the other for the deadlock, Disney and YouTube TV once again are at odds over carriage rights fees. This time, the dispute has resulted in Disney pulling its channels from YouTube TV, including the ESPN […]
By Jay Bemis | Advertising Systems Inc. America’s advertisers continue to find a secure connection to CTV advertising, with 58% of media ad professionals polled recently saying they plan to increase investment in connected TV ads this year. Connected TV (CTV) refers to televisions that are connected to the internet, allowing viewers to stream content […]
By Jay Bemis | Advertising Systems Inc. Women’s college basketball is giving men a better run for the money not only in popularity on the basketball court, but also in generating revenues for the National Collegiate Athletic Association. Disney announced last week that it had sold out of ad inventory for the Final Four and […]
By Jay Bemis | Advertising Systems Inc. Sports fans may still be scratching their heads over this announcement last week: ESPN, Fox and Warner Brothers Discovery will launch a joint, sports-heavy streaming service later this year that will include each company’s content from sports that also appear on linear or traditional TV. For fans who […]
By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]