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Tag Archives: CTV ads

April 29, 2025

CTV Remains a Top Popular Ad Choice

By Jay Bemis | Advertising Systems Inc. America’s advertisers continue to find a secure connection to CTV advertising, with 58% of media ad professionals polled recently saying they plan to increase investment in connected TV ads this year. Connected TV (CTV) refers to televisions that are connected to the internet, allowing viewers to stream content […]

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January 16, 2024

Falling Prices for CTV Ads Foreseen

By Jay Bemis | Advertising Systems Inc. Connected TV, an increasingly popular programmatic ad buy in 2023, may well continue its meteoric rise in 2024 — thanks to Amazon Prime Video’s plans to slash its CTV ad rates soon. Amazon plans to launch Prime Video with ads at the end of January with CPMs (the […]

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June 14, 2023

Connected TV Ads Keep Gaining Popularity

By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]

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