By Jay Bemis | Advertising Systems Inc. Digital ads drive much of today’s marketing business, but recent research suggests that some marketers may want to study how wisely their digital dollars are being spent and whether more of their ad budgets should go to other places. The experts at eMarketer/Insider Intelligence recently identified several areas […]
By Jay Bemis | Advertising Systems Inc. In this year of tighter budgets fanned by the fears of inflation a year ago, many marketers are turning to a traditional, but still-proven-to-work strategy as they head down the 2023 back stretch: Direct mail. “It might be hard to believe, but in a climate of reduced marketing […]
By Jay Bemis | Advertising Systems Inc. As more companies and marketers jump on the artificial-intelligence and ChatGPT bandwagon with chat boxes and other tools, it’s no surprise that some of the bigger players are steadily rolling out new features for AI-generated products. Adobe, for example, last week announced a “Generative Fill” feature in its […]
By Jay Bemis / Advertising Systems Inc. As a marketer, you already know how vital the creative services team is to your brand. After all, it’s the team that draws eyes to your content and product, having designed snappy looking logos, letterheads, business cards and marketing materials for print since your brand was born. And, […]