By Jay Bemis | Advertising Systems Inc. Using artificial intelligence has become so commonplace that parents now are using the technology to tend to their back-to-school shopping lists, according to a survey released last week by management consulting and accounting firm PwC (PricewaterhouseCoopers). One in five back-to-school shoppers told PwC that they planned to use […]
By Jay Bemis | Advertising Systems Inc. Trends stories abound at the start of a new year, and for the marketing and advertising industries, what’s happening in the world of artificial intelligence is still trending as we turn our calendar pages from 2024 to 2025. Also continuing to trend from recent years into 2025, though, […]
By Jay Bemis | Advertising Systems Inc. Though there’s still much wariness about generative artificial intelligence and AI in general, one in four internet users will be using genAI at least once monthly this year, according to a report from the experts at eMarketer/Insider Intelligence. This week’s report cited one key reason for that already […]
By Jay Bemis | Advertising Systems Inc. As more companies and marketers jump on the artificial-intelligence and ChatGPT bandwagon with chat boxes and other tools, it’s no surprise that some of the bigger players are steadily rolling out new features for AI-generated products. Adobe, for example, last week announced a “Generative Fill” feature in its […]
By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]
By Jay Bemis | Advertising Systems Inc. Imagine the ability to turn your car into a different color, selecting from a digitalized palette of 32 hues. That’s something that BMW showed it can do at this month’s Consumer Electronics Show in Las Vegas, attended by more than 115,000 people eager to see the latest in […]