Tag Archives: martech

Chief Marketers List Top 2025 Concerns

By Jay Bemis | Advertising Systems Inc. What’s on chief marketing officers’ minds as we navigate our way through early 2025? Foremost thoughts include changing corporate’s perception of the marketing department’s role, as well as dealing with more data-driven opportunities, according to the recently released CMO Council’s Marketing Vitality Index. “Instead of being seen as […]

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5 Ways in Which Marketers Will Invest for 2023

By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]

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