Tag Archives: location-based advertising

Geo-targeted Mobile Ad Spend On the Rise

As mobile budgets swell, brands are eager to find ways to make their ads contextually relevant to consumers. As a result, the use of geotargeted mobile display advertising is on the rise, as are campaign results, according to a new eMarketer report, “The Effectiveness of Geotargeted Mobile Ads: Location Data Pumps Up Performance.” However, not […]

Digital Marketing