Tag Archives: CMOs

Chief Marketers List Top 2025 Concerns

By Jay Bemis | Advertising Systems Inc. What’s on chief marketing officers’ minds as we navigate our way through early 2025? Foremost thoughts include changing corporate’s perception of the marketing department’s role, as well as dealing with more data-driven opportunities, according to the recently released CMO Council’s Marketing Vitality Index. “Instead of being seen as […]

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Gen AI Snagging Major Budget Attention

By Jay Bemis | Advertising Systems Inc. Generative AI continues to gain much attention from chief marketing officers, who say in recent polling that content creation, social media engagement, ad copywriting and insight generation will be among their top budget priorities in the months ahead. In a study this summer by the Boston Consulting Group […]

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