By Jay Bemis | Advertising Systems Inc. How will artificial intelligence change the work of today’s marketers? Experts say AI could transform everything in the world of marketing, from ad creation to targeting and even the future role of agencies in the advertising ecosystem. “As AI-powered agents are increasingly deployed to carry out tasks on […]
By Jay Bemis | Advertising Systems Inc. “And that’s the way it is,” Walter Cronkite would say when concluding his nightly newscast on CBS-TV, which aired from April 1962 to 1981 and was — along with home delivery of a daily newspaper, perhaps — the chief way that Americans once consumed their news. The way […]
By Jay Bemis | Advertising Systems Inc. Using artificial intelligence has become so commonplace that parents now are using the technology to tend to their back-to-school shopping lists, according to a survey released last week by management consulting and accounting firm PwC (PricewaterhouseCoopers). One in five back-to-school shoppers told PwC that they planned to use […]
By Jay Bemis | Advertising Systems Inc. Trends stories abound at the start of a new year, and for the marketing and advertising industries, what’s happening in the world of artificial intelligence is still trending as we turn our calendar pages from 2024 to 2025. Also continuing to trend from recent years into 2025, though, […]
By Jay Bemis | Advertising Systems Inc. Generative AI continues to gain much attention from chief marketing officers, who say in recent polling that content creation, social media engagement, ad copywriting and insight generation will be among their top budget priorities in the months ahead. In a study this summer by the Boston Consulting Group […]
By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]
By Jay Bemis | Advertising Systems Inc. On a recent episode of “Master Chef: Generations,” chef Aarón Sánchez described Generation Z as an age “born with phones in your hands.” Indeed, members of Gen Z — generally defined as those born between 1997 and 2012 — were born in the earlier stages of the internet […]
By Jay Bemis | Advertising Systems Inc. Noting that the emergence and popularity of artificial intelligence have resulted in a 21-fold increase in job listings that mention AI technologies, Google last week announced a major training initiative designed to increase AI skills throughout the country’s workforce. At the heart of the initiative is a Google […]
By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]
By Jay Bemis | Advertising Systems Inc. Artificial intelligence has gotten a bit of a black eye in recent weeks: — CNET posts a story on its website using an AI text generator and the content turns out to be riddled with errors, though CNET says human editors did review the material; — Wide media […]