Tag Archives: advertisers

How the Musk-Trump Bond Might Affect X Usage

By Jay Bemis | Advertising Systems Inc. President-elect Donald Trump’s tapping of billionaire entrepreneur and supporter Elon Musk to lead a Department of Government Efficiency has left some in the political world atwitter, if you will. Marketers and advertisers, for example, are wondering what the appointment might mean for Musk’s social platform, X. X, formerly […]

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Exploring the Marketing/Advertising Relationship

By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]

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5 Hot Holiday Tips for Marketers

By Jay Bemis | Advertising Systems Inc. On Labor Day eve, Americans’ minds may be transfixed on pool gatherings, sizzling burgers and a few days off work as the dog days of summer finally draw to a close. But come next week, the thoughts of many advertisers and marketers, as well as millions of anticipatory […]

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Smaller Advertisers Warming to Connected TV

By Jay Bemis | Advertising Systems Inc. Connected TV continues to attract not only cord cutters — it also has become a hot ad buy for smaller advertisers with lower budgets and smaller geographic needs. Those smaller advertisers are finding that CTV can offer them the same benefits, such as more precise targeting, that larger […]

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Elections, Olympics to Net $12B in Ad Spend

By Jay Bemis | Advertising Systems Inc. Ready, set … vote? Not only is summer heating up, but so are advertising decisions on this eve of both the 2024 Olympics in Paris and the 2024 election cycle in the United States, where national, state and local elections already have been attracting ad dollars, but war […]

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Women Net More March-Madness Love

By Jay Bemis | Advertising Systems Inc. Women’s college basketball is giving men a better run for the money not only in popularity on the basketball court, but also in generating revenues for the National Collegiate Athletic Association. Disney announced last week that it had sold out of ad inventory for the Final Four and […]

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Sports Streaming Enters Yet Another Realm

By Jay Bemis | Advertising Systems Inc. Sports fans may still be scratching their heads over this announcement last week: ESPN, Fox and Warner Brothers Discovery will launch a joint, sports-heavy streaming service later this year that will include each company’s content from sports that also appear on linear or traditional TV. For fans who […]

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F&B Kings Delivering This Year’s Super Bowl Ads

By Jay Bemis | Advertising Systems Inc. More of the Clydesdales, a bright-blue drink, M&Ms and a mustachioed man: These are among the ingredients that the food and beverage industry are mixing for TV ad watchers when Super Bowl LVIII kicks off Feb. 11 in Las Vegas. CBS, which is airing the game between the […]

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Falling Prices for CTV Ads Foreseen

By Jay Bemis | Advertising Systems Inc. Connected TV, an increasingly popular programmatic ad buy in 2023, may well continue its meteoric rise in 2024 — thanks to Amazon Prime Video’s plans to slash its CTV ad rates soon. Amazon plans to launch Prime Video with ads at the end of January with CPMs (the […]

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Advertisers Prep For 2024 Cookie-less Deadline

By Jay Bemis | Advertising Systems Inc. Advertisers are exploring a number of ways to prepare for Google’s cookie deprecation deadline sometime later in 2024, including such ideas as working with partners that have first-party data and capitalizing on newer generative AI tools. Whatever strategy advertisers choose for the day that third-party cookies finally crumble […]

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