By Jay Bemis | Advertising Systems Inc. A closely watched standoff between two tech giants was paused Wednesday when Google announced that it reached a short-term extension with Fox that will prevent channels on its YouTube TV streaming service from going dark this weekend. “We have reached a short-term extension with Fox to prevent disruption […]
By Jay Bemis | Advertising Systems Inc. Monday, Sept. 1, will be the 131st anniversary of Labor Day, an American occasion that will be marked by parades, pool parties, barbecues and … mattress sales. Mattress sales? That’s right. Labor Day, it seems, is regarded as one of the best shopping periods of the year to […]
By Jay Bemis | Advertising Systems Inc. How will artificial intelligence change the work of today’s marketers? Experts say AI could transform everything in the world of marketing, from ad creation to targeting and even the future role of agencies in the advertising ecosystem. “As AI-powered agents are increasingly deployed to carry out tasks on […]
By Jay Bemis | Advertising Systems Inc. “And that’s the way it is,” Walter Cronkite would say when concluding his nightly newscast on CBS-TV, which aired from April 1962 to 1981 and was — along with home delivery of a daily newspaper, perhaps — the chief way that Americans once consumed their news. The way […]
By Jay Bemis | Advertising Systems Inc. Using artificial intelligence has become so commonplace that parents now are using the technology to tend to their back-to-school shopping lists, according to a survey released last week by management consulting and accounting firm PwC (PricewaterhouseCoopers). One in five back-to-school shoppers told PwC that they planned to use […]
By Jay Bemis | Advertising Systems Inc. First, it was one day, then two days, now it is four. Amazon announced Tuesday that its annual Prime “Day” will grow to four days this year, from July 8th to the 11th. At its start in 2015, Prime Day was a single-day summer sale meant to celebrate […]
By Jay Bemis | Advertising Systems Inc. If your marketing department isn’t targeting sports streamers yet, June would be a good time to start. With such events as the U.S Open golf tournament, the NBA finals and the NHL’s Stanley Cup all in store, along with Major League Baseball already in full swing, the month […]
By Jay Bemis | Advertising Systems Inc. As lawyers for Google and the Department of Justice argue over recent antitrust rulings that Google runs an ad-tech monopoly, some online experts are weighing in about what the decisions might mean for the future of search marketing. “The decision tree is endless here,” said one analyst, Evelyn […]
By Jay Bemis | Advertising Systems Inc. America’s advertisers continue to find a secure connection to CTV advertising, with 58% of media ad professionals polled recently saying they plan to increase investment in connected TV ads this year. Connected TV (CTV) refers to televisions that are connected to the internet, allowing viewers to stream content […]
By Jay Bemis | Advertising Systems Inc. It may not need any get-out-of-jail free cards just yet, but Google has found itself fighting a second lawsuit within the past two years that claims it operates an illegal ad tech monopoly. A federal judge ruled last week that Google does operate an illegal ad tech monopoly, […]