By Jay Bemis | Advertising Systems Inc. Advertisers are exploring a number of ways to prepare for Google’s cookie deprecation deadline sometime later in 2024, including such ideas as working with partners that have first-party data and capitalizing on newer generative AI tools. Whatever strategy advertisers choose for the day that third-party cookies finally crumble […]
By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]
By Jay Bemis | Advertising Systems Inc. Adults working from home with laptop and desktop computers during the pandemic have become rebellious, ‘80s rocker-girl types: Much like singer Cyndi Lauper, they just wanna have fun and turn away from those work-related screens. A report released last week found that US adults continue to spend more […]
By Jay Bemis | Advertising Systems Inc. ’Tis that time of year when rumors start swirling about a new iPhone and its release date — usually sometime in mid- to late September — and when we can expect Apple, like other smartphone manufacturers, to boast about how its newest product offers the latest in 5G […]
By Jay Bemis | Advertising Systems Inc. Choosing the right keywords that people use when they search online for a new product or service long has been crucial for any business that’s starting a content-management campaign. Whether you’re a start-up trying to market yourself on your own or with a small staff, or you’ve decided […]
by Jaimie Siegle | Advertising Systems, Inc. When I initially checked out Google Glass online, I was immediately gripped by three things: The sleek YouTube marketing video, which features a diverse group of individuals participating in visually stimulating activities like riding roller coasters, fencing and skydiving; the potential of Google Glass to become a real […]
by Jaimie Siegle | Advertising Systems Inc. It’s hard to keep track of all the social networks out there – and who’s using them. Although it seemed that Google+ was a lackluster (and unpopular) answer to its competitor Facebook, things seem to be looking up for the search engine’s social network. The number of Google+ […]
By Tom Johansmeyer | Social Times) Facebook, right? It’s always Facebook! And, to a certain extent, this is true. When you look at the war for talent currently being waged in Silicon Valley, Facebook is one of the winners. Google, LinkedIn and Apple, however, are doing pretty well, too. Unsurprisingly, Microsoft and Yahoo! are at […]