by Jaimie Siegle | Advertising Systems Inc. A household name among celebrities and designer fragrance fans, UK Entrepreneur Jo Malone grew her namesake luxury perfume business into a covetable, worldwide beauty brand that was acquired by Estee Lauder in 1999. Recently, Malone has dived back into the fragrance industry with a new luxury line called Jo […]
A recent survey suggests that although small business owners’ confidence is the highest it’s been in six years, marketing and digital advertising continue to be a challenge. “Many business owners have shifted their mindset from recovery mode to growth mode because they feel many of the economic hurdles are starting to clear,” TheStreet.com reported, adding that […]
by Jaimie Siegle | Advertising Systems Inc. For businesses and marketers, the viral quality of social media and the Internet is a double-edged sword: While it can offer exponential exposure and the ability to connect with more customers through various channels, it also provides a platform for individuals, critics, former clients and competitors to publicly […]
Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]
You’ve seen hundreds of time-saving tips… Keep a To Do list… Don’t keep a To Do List… Limit your meetings to five minutes… Make people stand up in a meeting. These are all reasonable ways to save time, but they are mere bandaids at best, because they don’t get to the root of the issue. […]
Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]
The saying goes something like, “cluttered desk, cluttered mind,” meaning the converse should also be true. And when the deadlines and paperwork start to pile up, so does said desk clutter, potentially stifling one’s ability to think or write clearly and effectively. The solution? Start with a clean slate — literally. Purge, organize, label and […]
How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, the answers will determine whether their brand will gain traction in the marketplace, grow, and […]
With the holidays just around the corner, here are several cost-effective marketing tips to help you connect with customers. The holidays are a make or break time of year for many small businesses. From mom-and-pop shops to small e-commerce providers, a lot of small businesses are counting on the remaining few days of 2014 to […]
With 57.3% of the population in the Nordic region using smartphones this year, based on eMarketer estimates, it may not come as a surprise that consumers there are turning to their mobile devices in increasing numbers when shopping online. Nevertheless, much of the activity on mobile phones and tablets still takes place in the form […]