Print Marketing

February 24, 2015

Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Print Marketing, Search Engine Marketing, Small Business, Social Media Marketing
February 28, 2013

Small Business Owners Want Marketers to “Understand Their Needs”

by Jaimie Siegle | Advertising Systems, Inc. Small business owners know they need marketing to find new clients and grow their business, but they’re unsure about marketers and the different ways to promote their products and services, according to an article from eMarketer.The chart below shows multiple marketing tactics, and which ones U.S. small business […]

Email Marketing, Mobile Marketing, News, Print Marketing, Small Business, Social Media Marketing
August 30, 2012

How to Create a Location-Based Marketing Campaign That’s Effective and Inexpensive

If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]

News, Print Marketing, Small Business, Social Media Marketing, Technology
April 16, 2012

Traditional media & print marketing still most effective for government decision makers

Market Connections, Inc. Releases 2012 Federal Media and Marketing Study Chantilly, Va. (PRWEB) April 12, 2012 Traditional marketing is still the most effective way to reach government decision makers, as print media and trade shows are still highly viable marketing channels. In addition, government media publishers need to diversify their offerings as federal readers consume […]

News, Print Marketing, Technology
March 23, 2012

Why Print Marketing is Here to Stay

As the technology and the media continue to evolve, so do the trends in marketing. Social media, search engine and overall web-based  tactics seem to be the focus in strategic marketing these days; but it’s important to remember the value of targeted print marketing campaigns. An article on AGBeat.com lists three reasons to use print […]

News, Print Marketing
October 27, 2011

Coupons.com Posing Greater Threat to Print

Redemption rate tops 18 percent (By Erin Griffith | Adweek) Coupons.com is the silent, cash-rich killer of the once-fat Sunday paper ad section. And soon it will be going public. The promotions platform is largely responsible for the migration of ad dollars from clippable coupons to printable ones, and it has a $1 billion valuation […]

Mobile Marketing, News, Print Marketing
October 6, 2011

Social Media Marketing or Media Mix?

I recently read a blog post that was screaming “if you’re not All In with social media marketing – you’re dead”… Really? Although I agree that social media marketing is very important for SMBs, the overall article was not in touch. As marketers, we may have directional preferences for a particular client, but to bash […]

Email Marketing, Print Marketing, Social Media Marketing
August 29, 2011

Print Marketing: Results, Delivered

Through strategic partnerships, Advertising Systems Inc. (ASI) offers industry leading consumer focused shared mail programs that are highly effective for increasing brand awareness, customer acquisitions and customer loyalty.  These print marketing programs offer strong national to local reach, geo-demographic targeting capabilities and mailing frequency options – and with integrated interactive and social media marketing components, […]

Print Marketing
August 26, 2011

Google Uses Direct Mail to Help Drive Internet Marketing

Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]

Digital Marketing, Email Marketing, Print Marketing, Search Engine Marketing, Social Media Marketing
August 23, 2011

American Express Offers Businesses Points for Buying Online Ads

Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]

Digital Marketing, Email Marketing, News, Print Marketing, Search Engine Marketing, Social Media Marketing
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Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575