News

Rooftop QR Codes Aim to Infiltrate Google Maps

(By Todd Wasserman |mashable.com) Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps. Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile. […]

Digital Marketing, News

Facebook Changes Getting Out of Hand [COMIC]

(By Charlie White | mashable.com) Sometimes change is a great thing, and other times it seems like a lot of extra hoops to jump through with meager benefits. Here’s a comic from Mashable’s own editor-in-chief Lance Ulanoff, accurately expressing the way many Facebook users are feeling this week. Just wait until they’re hit with the […]

News, Social Media Marketing

Facebook Dominant Social Network for SMBs

Wall posts, direct messages most effective tactics When it comes to online marketing, small and medium-sized businesses (SMBs) have their work cut out for them. Time- and money-strapped, SMB marketers often receive light budgets and minimal staff to help them promote their business and generate leads across a variety of formats ranging from social media […]

News, Social Media Marketing

Digital Advertising will be 70% of SMB Marketing Budgets by 2015

Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Social Media Marketing

What Is That? Let Your Smartphone Have a Look

  I never carry a point-and-shoot camera. Chances are you don’t either. In the last few years, cellphone optics have improved substantially. That means more megapixels, better image sensors and stronger flashes and zooms on the one device most of us carry all the time. Now comes the next phase: using your smartphone and its […]

News, Technology

Groupon Traffic Declines Nearly 50%

Has Groupon’s ship sailed? Well, with its IPO pending, the group-buying leader has seen traffic decline nearly 50% since its peak in the second week of June. That’s according to new Hitwise data based on Web-based traffic, but excluding mobile and app-specific traffic. “Regardless … the drop-off in Groupon traffic this summer has been significant,” […]

News

American Express Offers Businesses Points for Buying Online Ads

Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]

Digital Marketing, Email Marketing, News, Print Marketing, Search Engine Marketing, Social Media Marketing

Daily Dot Launches as Community Newspaper for the Web

An online newspaper billing itself as “the hometown newspaper of the World Wide Web” made its debut Tuesday in a daring bid to prove that there’s still more of the social web to cover. Under the direction of former Valleywag editor Owen Thomas, The Daily Dot pledges to cover the biggest online communities — think […]

News