Mobile Marketing

February 24, 2015

Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Print Marketing, Search Engine Marketing, Small Business, Social Media Marketing

Digital Marketing Discount Days: Grow Your Business, Save Money

Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Small Business, Social Media Marketing
November 11, 2014

STUDY: Europe’s Increasing Mobile Usage Suggests Opportunities for Mcommerce Growth

With 57.3% of the population in the Nordic region using smartphones this year, based on eMarketer estimates, it may not come as a surprise that consumers there are turning to their mobile devices in increasing numbers when shopping online. Nevertheless, much of the activity on mobile phones and tablets still takes place in the form […]

Mobile Marketing, News, Search Engine Marketing, Small Business, Technology
October 17, 2014

How Not to Promote Your Product: A Case Study with U2

by Jaimie Siegle | Advertising Systems Inc. Remember that U2 album you never asked for? The one that showed up unannounced in your iTunes music library about a month ago? Well, front man Bono has something to tell you: “Oops … I’m sorry about that.” In a video posted via Facebook Oct. 14 with the […]

Mobile Marketing, News
September 10, 2013

This Holiday Season, Mobile (Especially Tablets) Is Key

Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel’s Blurred Lines.” Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the […]

Digital Marketing, Mobile Marketing, News, Technology
August 20, 2013

Crocs CMO to eMarketer: More Shoppers Using Mobile, Tablets

Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]

Mobile Marketing, News, Small Business, Technology
August 7, 2013

SMS Marketing Isn’t – and May Never Be – Practical for Small Businesses, Says Company CEO

“You heard me right: SMS marketing just isn’t practical for small businesses (1-50 employees),” said founder and CEO of text message marketing provider Tatanga, Derek Johnson. “I know this sounds completely crazy coming from one of the biggest advocates in our industry during the last six years for small businesses using SMS marketing, but it’s […]

Digital Marketing, Mobile Marketing, News, Small Business, Social Media Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575