by Jaimie Siegle | Advertising Systems, Inc. Small business owners know they need marketing to find new clients and grow their business, but they’re unsure about marketers and the different ways to promote their products and services, according to an article from eMarketer.The chart below shows multiple marketing tactics, and which ones U.S. small business […]
If you’re overwhelmed by the vast world of digital marketing, you’re not alone. Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.” The dashboard aims to help business […]
I recently read a blog post that was screaming “if you’re not All In with social media marketing – you’re dead”… Really? Although I agree that social media marketing is very important for SMBs, the overall article was not in touch. As marketers, we may have directional preferences for a particular client, but to bash […]
Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]
(by Stephanie Buck | mashable.com | posted on American Express OPEN Forum) Does anyone actually look forward to e-mail newsletters? Debatable. But it doesn’t mean your business has to fall to the bottom of the e-mail heap. Nor do those moans and groans over mean you should stop sending them. According to Exact Target data, 42 percent of subscribers […]
Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]
Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]
A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults. But it is not alone at the top. […]
Can a business exist on the web today using just a social media presence and no actual business website? Yes, but it’s a major mistake. The Wall Street Journal recently published an article that profiled small business owners who chose to use social media instead of maintaining a corporate website. While social media is a powerful tool […]
The newspaper industry may be struggling, but people are still turning to the Sunday editions when it comes to clipping coupons, despite the rise of digital media and coupon sites. According to consumer research firm Scarborough Research, coupon usage for household items such as groceries is up 24% since 2006. And although more than a […]