Email Marketing

September 23, 2015

Why You Should Consider Outsourcing These Business Tasks

Wearing multiple hats is no easy job for anyone, but it comes with the territory of managing your own business, or starting up your, well, start-up. Time management skills become essential, but the fact remains: There’s only so much you (or a small team) can do in 24 hours in the day. Fortunately, there are multiple cost-effective […]

Blog, Blogging, Digital Marketing, Email Marketing, News, Search Engine Marketing, Small Business, Social Media Marketing, Technology
February 24, 2015

Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Print Marketing, Search Engine Marketing, Small Business, Social Media Marketing

Digital Marketing Discount Days: Grow Your Business, Save Money

Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Small Business, Social Media Marketing
February 28, 2013

Small Business Owners Want Marketers to “Understand Their Needs”

by Jaimie Siegle | Advertising Systems, Inc. Small business owners know they need marketing to find new clients and grow their business, but they’re unsure about marketers and the different ways to promote their products and services, according to an article from eMarketer.The chart below shows multiple marketing tactics, and which ones U.S. small business […]

Email Marketing, Mobile Marketing, News, Print Marketing, Small Business, Social Media Marketing
May 2, 2012

Yahoo! Launches FREE Marketing Dashboard Tool for Small Businesses

If you’re overwhelmed by the  vast world of digital marketing, you’re not alone. Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.” The dashboard aims to help business […]

Digital Marketing, Email Marketing, News, Search Engine Marketing
October 6, 2011

Social Media Marketing or Media Mix?

I recently read a blog post that was screaming “if you’re not All In with social media marketing – you’re dead”… Really? Although I agree that social media marketing is very important for SMBs, the overall article was not in touch. As marketers, we may have directional preferences for a particular client, but to bash […]

Email Marketing, Print Marketing, Social Media Marketing
September 8, 2011

Digital Advertising will be 70% of SMB Marketing Budgets by 2015

Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Social Media Marketing
September 2, 2011

Email Newsletters: Best Practices for Small Businesses

(by Stephanie Buck | mashable.com | posted on American Express OPEN Forum) Does anyone actually look forward to e-mail newsletters? Debatable. But it doesn’t mean your business has to fall to the bottom of the e-mail heap. Nor do those moans and groans over mean you should stop sending them. According to Exact Target data, 42 percent of subscribers […]

Digital Marketing, Email Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575