Blog

Road Trips, RVs and Room Rates: Some Travel Positives Emerge

By Jay Bemis | Advertising Systems Inc.  Travel remains one of the most battered industries as a result of the COVID-19 pandemic, with experts predicting that a full recovery for the industry won’t happen until 2022 — if there’s a viable vaccine for the coronavirus later this year or early next. But Americans tired of […]

Blog, News

Turn Your Existing Content Into Effective Video

By Jay Bemis | Advertising Systems Inc.  Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]

Blog, Video Marketing

Marketers Wielding Creativity to Battle Coronavirus

By Jay Bemis | Advertising Systems Inc. As marketers mull uncertainties spawned by the coronavirus, one trait they’ve always brandished continues to stand above the rest, as recent virus episodes gone viral have shown. That trait is called creativity. One hashtag campaign in social marketing, for example, is #TheGreatAmericanTakeout, which encourages citizens nationwide to support […]

Blog, Social Marketing

Digital Political Ad Spend Soars to Record High

By Jay Bemis | Advertising Systems Inc. Billionaires running for president will help boost digital political ad spending past $1 billion for the first time in U.S. elections — and then some — with spending on digital political ads expected to reach a $1.34-billion total in the 2019-20 election cycle, eMarketer reported last week. That […]

Blog, News, Search Marketing

Search Marketing a Key Factor in 2019’s Holiday Sales

By Jay Bemis | Advertising Systems Inc. Is yours a small business that buttresses its brick-and-mortar presence with search marketing, through which you target ads to potential customers who have simply glanced at your website while pondering a purchase? And perhaps, through those targeting and retargeting efforts, you’ve caused those customers to traverse even farther […]

Blog, Search Marketing