July 29, 2015

What-A-Brand: Marketing Lessons from Top U.S. Burger Chain Whataburger

Texas’ beloved restaurant chain Whataburger was recently named No. 1 in the nation by online voters, beating out worthy contenders like In N Out Burger, Smashburger and Steak ’n Shake. The bracket-style tournament featured eight burger restaurant chains from four U.S. regions (East Coast, West Coast, Midwest and the South), with Whataburger finally coming out […]

Blog, Digital Marketing, News, Social Media Marketing
June 25, 2015

Startup & Digital Media Advice from Entrepreneur Jo Malone

by Jaimie Siegle | Advertising Systems Inc. A household name among celebrities and designer fragrance fans, UK Entrepreneur Jo Malone grew her namesake luxury perfume business into a covetable, worldwide beauty brand that was acquired by Estee Lauder in 1999. Recently, Malone has dived back into the fragrance industry with a new luxury line called Jo […]

Blog, Digital Marketing, Small Business, Social Media Marketing, Technology
May 28, 2015

REPORT: Small Business Optimism Highest in Six Years

A recent survey suggests that although small business owners’ confidence is the highest it’s been in six years, marketing and digital advertising continue to be a challenge. “Many business owners have shifted their mindset from recovery mode to growth mode because they feel many of the economic hurdles are starting to clear,” reported, adding that […]

Blog, News, Small Business
May 27, 2015

Your Digital Reputation: Why It Matters for Customer Retention

by Jaimie Siegle | Advertising Systems Inc. For businesses and marketers, the viral quality of social media and the Internet is a double-edged sword: While it can offer exponential exposure and the ability to connect with more customers through various channels, it also provides a platform for individuals, critics, former clients and competitors to publicly […]

Blog, Digital Marketing, Small Business, Social Media Marketing
February 24, 2015

Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Print Marketing, Search Engine Marketing, Small Business, Social Media Marketing

Digital Marketing Discount Days: Grow Your Business, Save Money

Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Small Business, Social Media Marketing
February 5, 2015

Organize Your Work Space to Improve Productivity

The saying goes something like, “cluttered desk, cluttered mind,” meaning the converse should also be true. And when the deadlines and paperwork start to pile up, so does said desk clutter, potentially stifling one’s ability to think or write clearly and effectively. The solution? Start with a clean slate — literally. Purge, organize, label and […]

Small Business
January 28, 2015

Set the Stage for a Successful Brand Strategy

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, the answers will determine whether their brand will gain traction in the marketplace, grow, and […]

Digital Marketing, Small Business
December 12, 2014

Holiday Marketing Tips for Small Businesses

With the holidays just around the corner, here are several cost-effective marketing tips to help you connect with customers. The holidays are a make or break time of year for many small businesses. From mom-and-pop shops to small e-commerce providers, a lot of small businesses are counting on the remaining few days of 2014 to […]

Digital Marketing, News, Small Business, Technology
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575