Do You Still Need a Facebook?

In the past year, Facebook changed its algorithm so that fewer post from a company’s page were seen by fans. This change was justified by Facebook as a way to weed out non-engaging content. Businesses were provided a solution for [...]
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The Power of Personalization in Business

Recipients willing to share shopping details, receive more emails At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their [...]
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The Importance of Investing in Your Online Presence

by Jim Rutherford for ResourceNation In the online-based economy we live in today, consumers can no longer follow the yellow page road to your business. Traditional methods of print advertising and other low cost methods of advertising that worked in [...]
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