Blog

The Best Marketing Stories Among UK Brands

Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are [...]
Read More

Digital Marketing Customer Acquisition Study: 5 Key Findings

  by Jaimie Siegle | Advertising Systems Inc. A digital marketing survey conducted earlier this summer compiled answers from 300 digital marketers on which online tactics proved most effective in generating customer acquisition and retention. More than 150 marketers surveyed [...]
Read More

The End of Organic Reach: Not Necessarily a Negative Thing

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a [...]
Read More

Expert professors at the University of Maryland’s Robert H. Smith School of Business suggest summer reads to get you putting your best professional foot forward in the fall. “The Art of Choosing,” by Sheena Iyengar “This book looks at how [...]
Read More

Bright Future Ahead for Private Companies, Says PwC Trend Survey

by Ken Esch, Trendsetter Partner Sponsor, Private Company Services As Americans settle into summer and embrace the warmer weather, private company CEOs anticipate still brighter days ahead. Business leaders are confident that, economically, the worst is behind them, and their [...]
Read More