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Set the Stage for a Successful Brand Strategy

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, [...]
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Holiday Marketing Tips for Small Businesses

With the holidays just around the corner, here are several cost-effective marketing tips to help you connect with customers. The holidays are a make or break time of year for many small businesses. From mom-and-pop shops to small e-commerce providers, [...]
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How Not to Promote Your Product: A Case Study with U2

by Jaimie Siegle | Advertising Systems Inc. Remember that U2 album you never asked for? The one that showed up unannounced in your iTunes music library about a month ago? Well, front man Bono has something to tell you: “Oops [...]
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Ello: Genius Marketing or Just Another Fad?

by Jaimie Siegle | Advertising Systems Inc. Have you heard about Ello? If not, don’t worry, you will soon. The latest social media network, dubbed by news outlets as a type of “anti-Facebook,” Ello requires an invite in order to [...]
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