Referrals, Advertising Drive Most Business for Small Business

Customer acquisition is the top challenge according to small-business owners Small businesses still face hurdles when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, attracting customers, targeting business opportunities and finding work [...]
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Do You Still Need a Facebook?

In the past year, Facebook changed its algorithm so that fewer post from a company’s page were seen by fans. This change was justified by Facebook as a way to weed out non-engaging content. Businesses were provided a solution for [...]
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The Power of Personalization in Business

Recipients willing to share shopping details, receive more emails At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their [...]
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