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Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make [...]
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Top Time-Saving Tips from an Executive Ghostwriter

You’ve seen hundreds of time-saving tips… Keep a To Do list… Don’t keep a To Do List… Limit your meetings to five minutes… Make people stand up in a meeting. These are all reasonable ways to save time, but they [...]
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Digital Marketing Discount Days: Grow Your Business, Save Money

Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners [...]
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Organize Your Work Space to Improve Productivity

The saying goes something like, “cluttered desk, cluttered mind,” meaning the converse should also be true. And when the deadlines and paperwork start to pile up, so does said desk clutter, potentially stifling one’s ability to think or write clearly [...]
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Set the Stage for a Successful Brand Strategy

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, [...]
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