May 17th, 2012
National Small Business Week is May 20 – May 26. Office Depot conducted a survey among entrepreneurs and small businesses to find out how they measured success. According to a press release, success was defined by “being profitable (73 percent); having a work-life balance (58 percent); and working on something in which they believe (56 [...]
Tags: entrepreneurs, National Small Business Week, Small business, success, survey
Posted in News | No Comments »
May 14th, 2012
by Jonathan Morrow, associate editor, copyblogger.com Want to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down the beach. When I got back, I hung out with [...]
Tags: content marketing, Copyblogger, entrepreneur
Posted in Email Marketing, News | No Comments »
May 8th, 2012
Published by Caroline Ward, chron.com The use of social media is becoming more and more important in American life. Even in American politics. Historically technophobic, lawmakers are being forced to adapt to the world of Facebook, Twitter, YouTube, Pinterest, Google Plus, Tumblr and Instagram — just a few of the major players in the realm [...]
Tags: awards, politics, Social media, Texas on the Potomac
Posted in Blogging, News, Social Media Marketing | No Comments »
May 2nd, 2012
If you’re overwhelmed by the vast world of digital marketing, you’re not alone. Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.” The dashboard aims to help business [...]
Tags: Digital Marketing, reputation management, Small business tools, Yahoo Marketing Dashboard, Yahoo! Small Business
Posted in Email Marketing, Interactive Marketing, News, Search Engine Marketing, Search Engine Optimization | No Comments »
April 30th, 2012
The results of a new survey on online marketing tactics of small businesses and nonprofits show that making social media marketing takes one large investment to prove successful: Time. Released on April 30 by Message Medium an Ventureneer, Ditch Digital Dabbling: How Small Businesses and Nonprofits Can Master Online Marketing compiled responses from business sectors ranging [...]
Tags: marketing research, press releases, Small business
Posted in News, Search Engine Optimization, Social Media Marketing | No Comments »
April 27th, 2012
by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of [...]
Tags: Contextual advertising, Google AdWords, Mobile Marketing, mobile search, Small business
Posted in Mobile Marketing, News, Search Engine Marketing, Social Media Marketing | No Comments »
April 25th, 2012
via eMarketer, April 25, 2012 While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at [...]
Posted in News | No Comments »
April 17th, 2012
Many small business websites are not optimized for social media, according to a study by SMB StudyScape. The April 16 report shows that almost 80% of small business websites lack links to Facebook, and even more that do not have links to Twitter or LinkedIn. SMB StudyScape’s results were compiled from more than 1 million [...]
Tags: Mobile sites, SMB StudyScape, Social media, website optimization
Posted in News, Search Engine Optimization | No Comments »
April 16th, 2012
Market Connections, Inc. Releases 2012 Federal Media and Marketing Study Chantilly, Va. (PRWEB) April 12, 2012 Traditional marketing is still the most effective way to reach government decision makers, as print media and trade shows are still highly viable marketing channels. In addition, government media publishers need to diversify their offerings as federal readers consume [...]
Tags: Federal Media, Government, LinkedIn, Print Marketing, Trade shows, Traditional media
Posted in News, Print Marketing, Technology | No Comments »
April 13th, 2012
original post by Arden Pennell, Business Insider, April 12, 2012 The future of mobile advertising is display. To clarify: I’m not referring to iAds or other software from OS makers and carriers. Like yours, my fingertips are normal-sized, which means tapping on those teeny-tiny “x”s in pop-ups requires an annoying amount of precision, and I [...]
Tags: Display advertising, Instagram, mobile ad spending, Mobile Advertising Conference
Posted in Mobile Marketing, News | No Comments »
April 10th, 2012
A recent study by Nielsen shows that consumers find recommendations and from friends, family or online users to be the most “credible” sources of marketing. The study, comprised of results from about 28,000 respondents, found that 92% trusted word of mouth marketing the most, followed by anonymous ratings and reviews found online (72%). “As a [...]
Tags: Advertising, Nielsen, online marketing, Social networks, study, Word of mouth
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
April 6th, 2012
by Jaimie Siegle | Advertising Systems Inc. A few days ago, ACTV8.ME, an “interactive TV tech company,” signed a contract with FOX to offer “second-screen TV experiences” to its viewers. According to a press release, ACTV8.ME’s TV apps allows audience members to interact in real time during the show – from live chatting to earning [...]
Tags: ACTV8.ME, Apps, FOX, Interactive TV, New Girl
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
April 4th, 2012
originally published April 4, 2012 by eMarketer staff When Spotify launched in the US, after gaining much popularity in Europe, it went viral almost immediately by relying on automatic integration with Facebook to get people sharing what they were listening to. But research from eye-tracking study firm EyeTrackShop suggests Spotify may not feel so reliant on [...]
Tags: Ad impressions, banner ads, EyeTrackShop, social media advertising, Spotify
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
March 29th, 2012
by Jaimie Siegle | Advertising Systems, Inc. Today, all Facebook business pages have switched to the Timeline format. Although more than eight million brands have already made the upgrade, according to the Globe and Mail. Facebook’s new layout features a cover photo and an actual “timeline” for users to quickly see the history and identity of [...]
Tags: Facebook Timeline, Food Network, Multimedia, Nike, Simply Measured
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
March 27th, 2012
by Jaimie Siegle | Advertising Systems, Inc. Nickelodeon, MTV, and the man behind the tweets of @CharlieSheen were big winners at the social media ceremony the Shorty Awards, which took place in New York on March 26. The awards event honored individuals and companies who excelled in specific social media campaigns and networks, and all [...]
Tags: Charlie Sheen, Dentyne, MTV, Nickelodeon, Samantha Bee, Shorty Awards, SpongeBob SquarePants
Posted in News, Social Media Marketing | No Comments »
