Blog

The End of Organic Reach: Not Necessarily a Negative Thing

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a [...]
Read More

Expert professors at the University of Maryland’s Robert H. Smith School of Business suggest summer reads to get you putting your best professional foot forward in the fall. “The Art of Choosing,” by Sheena Iyengar “This book looks at how [...]
Read More

Bright Future Ahead for Private Companies, Says PwC Trend Survey

by Ken Esch, Trendsetter Partner Sponsor, Private Company Services As Americans settle into summer and embrace the warmer weather, private company CEOs anticipate still brighter days ahead. Business leaders are confident that, economically, the worst is behind them, and their [...]
Read More

Marketing Wisdom Gleaned from a Wedding

I was at a wedding recently , and may or may not have had a few too many glasses of cheap, free, “in-speech champagne”! Sitting near the bar and people watching, one of my favourite way’s to spend my time,  I realized with [...]
Read More

How is the World Watching the World Cup? [INFOGRAPHIC]

by Jaimie Siegle | Advertising Systems Inc. The World Cup won’t begin for another few weeks (June 12, to be exact), but marketers and businesses have been ahead of the game in gathering data on fans and targeted audiences, and [...]
Read More