Blog

How Not to Promote Your Product: A Case Study with U2

by Jaimie Siegle | Advertising Systems Inc. Remember that U2 album you never asked for? The one that showed up unannounced in your iTunes music library about a month ago? Well, front man Bono has something to tell you: “Oops [...]
Read More

Ello: Genius Marketing or Just Another Fad?

by Jaimie Siegle | Advertising Systems Inc. Have you heard about Ello? If not, don’t worry, you will soon. The latest social media network, dubbed by news outlets as a type of “anti-Facebook,” Ello requires an invite in order to [...]
Read More

The Best Marketing Stories Among UK Brands

Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are [...]
Read More

Digital Marketing Customer Acquisition Study: 5 Key Findings

  by Jaimie Siegle | Advertising Systems Inc. A digital marketing survey conducted earlier this summer compiled answers from 300 digital marketers on which online tactics proved most effective in generating customer acquisition and retention. More than 150 marketers surveyed [...]
Read More

The End of Organic Reach: Not Necessarily a Negative Thing

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a [...]
Read More